Alpha Kappa Alpha Sorority Inc. Announces Launch of Its 20 Pearls Collection

Sorority Pioneers the Development of the First Private Label Greek Apparel Line

(BlackNews.com) - In the true spirit of entrepreneurship and innovation, Alpha Kappa Alpha Sorority Inc. is pleased to announce the launch of its 20 Pearls Collection; the first and only private label Greek apparel and accessory line.

Always transforming and "thinking outside of the box", Alpha Kappa Alpha Sorority Inc.'s introduction of its 20 Pearls Collection poises the organization to set the tone for Greek Organizations that seek creative ventures in support of economic development, financial self sufficiency, and giving back to the community.

The 20 Pearls Collection was introduced in July 2009 during the Leadership conference and the response to the new line was nothing less than overwhelming!

The 20 Pearls Collection was developed with the diverse facets of the AKA woman in mind. Whether she is the corporate executive, the active woman on the go or the undergrad on campus, the 20 Pearls Collection boasts apparel and accessories that meet every lifestyle; from tailored blazers, silk scarves in the traditional color palette, classy active wear to luggage, the 20 Pearls Collection has it all.

Alpha Kappa Sorority Inc. is excited about this new business venture and the support it will garner at both the regional and chapter levels. Additional information on the 20 Pearls Collection will be included in the Ivy Leaf and forthcoming Fall mailings to the chapters.

The official 20 Pearls website, www.aka20pearls.com, is now live on which members of the organization can view the new line, purchase merchandise and gift cards or sign up for newsletters.

To learn more about Alpha Kappa Alpha Sorority Inc.'s new 20 Pearls Collection; the FIRST and ONLY private label Greek apparel line, please visit www.aka20pearls.com

About 20 Pearls:
20 Pearls is the officially licensed merchandise of Alpha Kappa Sorority Inc. Quality, uniqueness and affordability make 20 Pearls the sorority's first choice for apparel and accessories. Ever evolving from apparel that has always been referred to as paraphernalia into a fashionable private label clothing line that resonates the very essence of the AKA woman; Classy and Couture.